Sample Work
About Me
A Career in Beauty
Hi there. I’m Laurel Nelson, and I’ve been a writer and editor in the beauty industry since 2000. I am the former editor-in-chief of leading beauty industry magazines Modern Salon and Salon Today, and have continued to freelance for those publications since becoming a freelancer in 2011.
I also have experience in beauty product copywriting, writing content for major brand websites, and blogging, both in the beauty industry and on websites for parents of young children.
I have interviewed hundreds of salon owners, stylists, colorists, company executives and other beauty professionals over the years, giving me an inside look at the beauty industry.
My expertise was built from years of attending beauty shows, judging industry competitions and maintaining professional relationships. I look forward to bringing this knowledge of the beauty business to your website, blog or publication.
Article Links
A sample of recent Magazine and Online articles
Salon Today articles
http://digitaled.salontoday.com/MarchApril2018#&pageSet=14
http://digitaled.salontoday.com/NovemberDecember2017#&pageSet=14
http://digitaled.salontoday.com/JulyAugust2017#&pageSet=18
http://digitaled.salontoday.com/MarchApril2017#&pageSet=16
http://digitaled.salontoday.com/March2015#&pageSet=10
Process Articles and Editing
http://digitaled.modernsalon.com/October2017/Default/71/0#&pageSet=89
http://process.modernsalon.com/Fall2016#&pageSet=26
Aveda Means Business Articles
http://avedameansbusiness.com/get-inspired/article/girl-aveda-tattoo/
http://avedameansbusiness.com/stories/insta-gratification/
Special Projects and Blogs
Juut's 30-year anniversary: When Juut salons celebrated 30 years in business, they wanted to feature 30 individual stories of Daymaking. I interviewed 30 Juut stylists, including owner David Wagner, and wrote their stories. Below is a sampling of the 30 articles:
https://www.juut.com/category/daymaking-stories/
https://www.juut.com/all-you-need-is-love/
https://www.juut.com/the-500-haircut/
Blogs and Website: Need a blog writer? I also write blogs and create website content for beauty manufacturers and distributors.
https://www.buyritebeauty.com/blog/pedicure-chairs-are-you-ready-to-dip-your-toe-in-the-water/